June Davidson brings more than 25 years experience in post-secondary marketing and communications to eAdvancement, with particular expertise in integrated marketing, brand management and student recruitment communications.
She served as Director of Marketing, Associate Director of Communications and Marketing, and Brand Manager at Dalhousie University, one of Canada’s top post-secondary institutions, over a 12-year period. During that time, she played a leadership role in planning and executing several highly successful student recruitment marketing campaigns and integrated brand marketing campaigns, at both the institutional and faculty levels.
Her background also includes deep experience in writing, and publications development and management. She was Director of Communications for Dalhousie’s External Relations department for six years, delivering leadership in advancement publications and communications. Prior to that, she was editor of Dalhousie’s Alumni Magazine for a decade.
Her work has received numerous CCAE and CASE Awards, including Circle of Excellence recognition. June has presented to CASE, CCAE and others on implementing integrated marketing in the institutional setting, brand development and management, news and feature writing. She holds a journalism degree (Honors) from Carleton University in Ottawa, Ontario, and a Certificate in Leadership Excellence from Saint Mary’s University in Halifax, Nova Scotia.
Along with her experience and understanding of prospective student communications in the university context, she also has extensive experience in developing C&M plans that support institutional strategic objectives, building institutional relationships in support of effective C&M campaigns, implementing and achieving institutional brand integration, and leading and motivating C&M teams.
Contact June Davidson at
62 Attenborough Court
Halifax, Nova Scotia
Prior to entering consulting, Susan Kubik served as Executive Director of the Northampton Community College Foundation and Vice President for Institutional Advancement for the College, located in Bethlehem, PA. Sue spent a 37-year professional career at Northampton where she built the advancement program from a one person shop to a department of more than 30 professionals encompassing development, community relations, marketing and publications, alumni affairs, special events, grants, and communications. The College has earned a national reputation in advancement, regularly receiving recognition for its marketing, publications and communications efforts, including the Council for the Advancement and Support of Education’s Circle of Excellence Award for educational fundraising on four occasions. The College Foundation’s endowment was started under her leadership and now has an estimated value including all assets of about $40 million. During her tenure the Foundation transferred more than $60 million to the College.
Sue is a past chair of the Council for the Advancement and Support of Education (CASE). She has lectured and published articles on alumni support and fund raising and has been recognized with professional awards including the 2012 Lifetime Service Award from CASE Dictrict II, the 2008 CASE/Commonfund Award for Institutional Related Foundation Executives; the National Society of Fundraising Executives, Eastern Pennsylvania’s Outstanding Fund Raising Executive Award; 2012 Take the Lead Award from the Eastern Pennsylvania Girl Scouts; the CASE District II 2001 Professional of the Year Award, and the 2002 Frank L. Ashmore Award for service to CASE and the advancement profession. In July of 2013 she received the E. Burr Gibson Lifetime Achievement Award from CASE, the organization’s highest honor. She holds bachelors and masters degrees in journalism and communications from Point Park and Temple Universities.
Within the consortium Sue provides guidance across the advancement disciplines with a special interest in assisting advancement operations with limited resources rooted deeply within the communities the college or university serves.
Contact Susan Kubik at
3741 Schaffer Street
Easton, PA 18045
Pat brings more than 30 years of experience in development communications to eAdvancement, helping clients in higher education, healthcare, human services, and culture make a compelling case and tell the stories that illustrate philanthropy’s impact. In addition to serving as an eAdvancement principal, Pat is president of SteegeThomson Communications, a marketing and communications agency based in Philadelphia serving the nonprofit market. A frequent presenter at CASE and other conferences on the power of brand building, messaging, and development communications, she brings high-level strategic thinking and creative guidance to all phases of campaign communications, from quiet phase to close and every step in between.
Pat has served as campaign communications counsel and creative director for a range of comprehensive campaigns, most recently including The Smithsonian Campaign, the University of Pennsylvania’s Making History, Lafayette College’s Live Connected Lead Change, and Montgomery County Community College’s Futures Rising. Other development communications clients include Temple University, Nazareth College, and Bryn Mawr College as well as Volunteers of America and Youth for Understanding.
Prior to coming to SteegeThomson Communications in 1999, Pat was senior vice present for marketing at the American Cancer Society in Pennsylvania. She holds an undergraduate degree in journalism from Temple University and a Master of Science degree from Drexel University.
Contact Pat PePera at
230 S. Broad St, Suite 200
Philadelphia, PA 19102
In addition to being an eAdvancement principal, Jerold Pearson was Director of Market Research at Stanford University for 22 years (1994-2016) – first in the Office of Development and then in the Stanford Alumni Association. Prior to specializing in research related to advancement, Jerold worked for research firms in Los Angeles and Boulder, Colorado, doing political polling, new product development, and customer satisfaction research. Since 1994, he has conducted scores of primary research studies spanning a wide range of advancement topics including alumni, parent, and constituent relations; fundraising messaging and strategy development; stewardship; online, social media, and print communications; community relations; program evaluation; and student affairs.
Jerold attended Amherst College before transferring to Stanford, where he earned his AB in communications and art history in 1975. He then did graduate study in survey research methodology at the Institute for Social Research at the University of Michigan. He has been published in market research and advancement journals, served on the editorial board of the International Journal of Educational Advancement, and has taught workshops and spoken at many conferences in the US, Canada, Europe, and Australia.
Within the consortium, Jerold focuses on conducting primary market research in all areas of advancement. He conducts quantitative research (surveys), qualitative research (focus groups), and observational research (usability testing for online resources and services). His services include designing the research plan; writing the research instruments; collecting, analyzing, and interpreting the data; and reporting the results.
Contact Jerold Pearson at:
119 Easy Street – #6
Mountain View, CA 94043
Betheny L. Reid specializes in executive management and consulting services to individuals, educational institutions, companies and organizations. Ms. Reid has served more than twenty-five years as a CEO and executive leader in corporate marketing and communications, non-profit management, higher education advancement, and public affairs. She brings an uncommon breadth of experience and practiced leadership. Her motto: “Making Good Better™” reflects her belief that you and your team are already good and she can help you identify and reach your next level of success.
Prior to establishing her consulting practice, Ms. Reid was Senior Associate Vice President of Advancement & Campaign Director for University of North Texas, the 25th largest public university in the US; Associate Vice Chancellor & President of the Foundation for the Dallas County Community College District, the third largest community college system in the US; President of the West End Association, the largest historic and entertainment district in the southwest US; the first female chief of staff for the presiding elected officer of Dallas County, and Marketing Director for a Fortune 1000 international corporation.
At the University of North Texas, Ms. Reid completed a $200 million campaign by exceeding the goal and securing just over $237 million. During her fifteen-year tenure at the Dallas Community College District, she established the internationally recognized $30 M Rising Star Scholarship Program, the Health Careers Resource Center and STEM Institute.
An active member of the Council for Advancement and Support of Education (CASE), Ms. Reid has served on the Marketing Communications Commission, a Board member where she chaired the International Committee during the establishment of the Latin American operations, the inaugural chairman of the Advisory Committee on Community Colleges and a frequent presenter at conferences in the US, United Kingdom and Africa.
In 2012, Ms. Reid was named as the Commonwealth CASE Institutionally Related Foundation Executive of the Year.
Ms. Reid has numerous professional articles and presentations made globally. She has an undergraduate degree from the University of Texas at Austin and a graduate degree from Southern Methodist University.
Contact Betheny Reid at
Stanford University’s Board of Trustees appointed Bill Stone as Emeritus President of the Stanford Alumni Association in 2001, following his 24-year tenure as its chief executive. He served previously at Stanford University as an Assistant Dean in Student Affairs from 1969 to 1971, and as Assistant to University President Richard W. Lyman from 1971-1977, when he assumed the position as chief staff officer of the then-independent Alumni Association. SAA was merged into Stanford University in 1998, and Bill became a vice-president level University officer reporting to Presidents Gerhard Casper and John L. Hennessy until his retirement.
Long active in CASE as a faculty member, author, assembly chair and Trustee, he was a co-founder and served as third president of the Council of Alumni Association Executives. He has an AB and an MBA from Stanford.
Within the consortium Bill focuses on organizational change and renewal, relations among alumni organizations and their boards and their campuses, leadership engagement, and trusteeship issues.
Contact Bill Stone at
1061 Cathcart Way
Stanford, California 94305-1048
Tel: (650) 494-6959
Fax: (650) 494-6957
Eustace Theodore, a founding principal of eAdvancement, spent most of his academic career at Yale University in a variety of teaching and administrative positions. After retiring from Yale in 1997, Dr. Theodore became the seventh President of the Council for Advancement and Support of Education (CASE), the international association for professionals in the disciplines of alumni relations, communications, and development at colleges, universities, and independent schools in the United States and 48 other countries. Prior to assuming the presidency he was an active leader for CASE serving for more than a decade on the Board of Trustees, the CASE Europe Board and as Chair of the CASE Commission on Alumni Relations.
While at Yale, Eustace was the Dean of Yale’s Calhoun College (1972-1981) and taught in the departments of American Studies and Sociology. He went on to become the Executive Director of the Association of Yale Alumni (1981-1997) during which time he worked with five Yale presidents. Since receiving his Ph.D. he worked from time to time as a management consultant to business on problems of organizational change and corporate strategy. He earned a B.A. in economics from Yale University in 1963 and a Ph.D. in organizational behavior and social psychology from Cornell University in 1967.
Within the consortium he focuses his work on providing guidance on strategic issues in all three advancement disciplines, executive coaching of presidents and advancement vice-presidents, and program audits in the areas of alumni relations and fundraising.
Contact Eustace Theodore at
700 New Hampshire Ave NW, Suite 1408
Washington, DC 20037
Tel: (202) 463-7310
Fax: (202) 318-1093
Dan White is past director of the Alumni Council at Princeton University, 1980-1999. During that time, he served in various capacities with CASE, most recently as a member of the Commission on Alumni Relations and chair of the sub-committee on continuing education for Advancement professionals.
Dan earned an A.B. at Princeton in English (1965). After a brief stint as a teacher at St. Christopher’s School in Richmond, Virginia, he returned to Princeton to work in the Alumni Council, becoming director in 1980. He also served as interim editor for the alumni magazine, and as a member of its publications board, and has written extensively for a broad range of publications, including CASE.
As a consultant, he has worked with clients to assess and help strengthen the participation of volunteers in the institution, has done executive coaching, performed program audits, and led strategic planning exercises. He has a special interest in helping institutions form effective partnerships with their volunteers.
Contact Dan White at
37 Hawthorne Avenue
Princeton, NJ 08540-3803
Tel: (609) 279-9629
Fax: (253) 423-9269