A sampling of the kinds of questions we help institutions ask – and answer – with reference to their specific needs and goals:
- Are we ready for a major fundraising campaign? What is the best way to involve and use the Board of Trustees, the Foundation Board, advisory boards and other volunteers during major campaigns?
- How often can we conduct major fundraising campaigns without incurring donor – and staff – fatigue?
- In raising major gifts, what are the keys to a successful solicitation? How do we involve our president, deans and other key administrators?
- Who should be involved in the strategy designed for individual donors?
- What is the relationship between annual giving and campaign giving – is there a ratio that can be used with reliability or some other way of predicting one from the other?
- How can we build on annual giving and increase the importance of reunion giving while doing so?
- How valuable is the use of either telephone or e-mail solicitation in annual fundraising – are there risks with either or both?
- Is there a set level for major and principal gifts or do these vary from institution to institution? How do we convince a donor to give a “sacrificial gift”?
- How do we develop our planned giving program and will donors continue to give outright gifts during their lifetimes?
- Is international giving (giving from outside the US to US institutions) going to be as important as the frequent trips to foreign countries by US University Presidents seem to indicate?
- How concerned should we be if the tax law changes?
- Since finding qualified fundraising professionals is difficult at most institutions, what related fields should be mined to find new colleagues for fundraising?