Fundraising

A sampling of the kinds of questions we help institutions ask – and answer – with reference to their specific needs and goals:

  1. Are we ready for a major fundraising campaign?  What is the best way to involve and use the Board of Trustees, the Foundation Board, advisory boards and other volunteers during major campaigns?
  2. How often can we conduct major fundraising campaigns without incurring donor – and staff – fatigue?
  3. In raising major gifts, what are the keys to a successful solicitation? How do we involve our president, deans and other key administrators?
  4. Who should be involved in the strategy designed for individual donors?
  5. What is the relationship between annual giving and campaign giving – is there a ratio that can be used with reliability or some other way of predicting one from the other?
  6. How can we build on annual giving and increase the importance of reunion giving while doing so?
  7. How valuable is the use of either telephone or e-mail solicitation in annual fundraising – are there risks with either or both?
  8. Is there a set level for major and principal gifts or do these vary from institution to institution?  How do we convince a donor to give a “sacrificial gift”?
  9. How do we develop our planned giving program and will donors continue to give outright gifts during their lifetimes?
  10. Is international giving (giving from outside the US to US institutions) going to be as important as the frequent trips to foreign countries by US University Presidents seem to indicate?
  11. How concerned should we be if the tax law changes?
  12. Since finding qualified fundraising professionals is difficult at most institutions, what related fields should be mined to find new colleagues for fundraising?