Market Research

“You’ve got to be very careful if you don’t know where you are going because you might not get there.” – Yogi Berra

Yogi makes an excellent case for conducting market research. Your institution will benefit if programs and strategy are informed not by anecdote and speculation, but with reliable data.

We conduct quantitative research (surveys), qualitative research (focus groups), and observational research (usability testing for online resources and services) with your key constituents.

Every eAdvancement study is custom written – nothing is standardized or off-the-shelf. We start by working with you to fully understand what you need in order to clearly define the research objectives. We focus on measures that are actionable, rather than merely descriptive. And we interpret and report the data clearly and cogently so it can inform decisions and strategy.

We have explored every facet of institutional advancement, including:

Alumni engagement
Fundraising messaging and strategy
Stewardship
Institutional reputation
Magazine readership, digital technologies, and other communications issues
Online services and social media
Membership
Parents programs
Post-event surveys
Community relations